Brand & Customer Manager [Hungary]

 

Job Description

Brand and Customer Manager ( BCM Oncology)

Oncology leads improvements in patient care through innovation leading with our flagship products. Our team is highly dedicated to help extend and improve the lives of Hungarian cancer patients. We are expanding, reflecting our market leading position in Hungary. We work in a quickly evolving environment, constantly adapting to changes and launching new indications.

In this role, you will have the opportunity to work with health care professionals in the field of Oncology to help them make a difference for patients as you help bring the hope of improved cancer care to more patients in Hungary with the leading pharmaceutical agent in Hungary.

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Reporting to the Franchise Manager for the complex Multi-Indication Franchise, you will be a key member of an integrated franchise team that includes HQ and field-based colleagues. The role provides a great opportunity to work in a local cross-functional team and with an international regional team.

You will gain/ further develop project managerial skills in our fast-paced environment as you lead launch planning and execution for expected new indications, as well as opportunities with existing indications in your responsible tumor area.

Role and responsibilities:

• Identify customer and patient needs and develop solutions to serve these
• Analyze local and global market trends with respect to the scientific, competitive and reimbursement landscape to identify commercial opportunities
• Define and lead the implementation of the marketing and promotional strategy for in-line and launch indications in responsibility to optimize growth and profitability, ensuring they are aligned with global and regional strategies and customized to the local market. Set key business priorities and promotional plan, as well as quarterly goals and KPIs
• Develop and implement marketing materials, tools, and services, leveraging regionally developed solutions where possible and aligning with medical affairs, market access and the digital marketing team
• Leverage data and digital, and search for new and innovative ways of interacting with Customers
• Plan and manage the annual promotional budgets for tumors in responsibility
• Responsible for working closely with and giving strategic input to the local and international team on customer strategy, brand strategy (incl. digital marketing team), including preparing for launches of new indications
• Work closely with agencies, Professional Societies and Scientific leaders
• Ensure the completion of administrative tasks for all events in line with company policy
• Coordinate to secure necessary approvals for promotional materials

Candidate profile:

• Strong customer and business focus
• A true team player who builds trust and is capable to work in a complex environment (Regulatory, Medical affairs, Market access, Sales force, Digital, etc.)
• Track record in project management, experience in management of pharmaceutical industry projects (e.g. patient support programs, lay public disease awareness campaigns, patient pathway projects) considered an advantage
• Impactful communicator
• Brings positive intelligence into the work environment
• Strategic and tactical mindset at the same time
• Strong analytical skills – capable of seeing the big picture in data
• Demonstrates drive and commitment

Experiences needed:

• 4-5 years’ experience and proven success in marketing roles
• Successful track record in building and maintaining relationships with scientific leaders
• Familiarity/experience with digital marketing campaigns considered an advantage
• Pharma experience, with Oncology experience very helpful
• University/Master degree (Health Sciences or Business/Economics) and business proficiency in English (native/business proficient in Hungarian)
• Solid computer skills (MS Office, Veeva, etc.)

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Requisition ID:R245679

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